Social traffic doesn’t convert. It never has and I doubt it ever will. Folk who are browsing Facebook, news stories on Digg or rock bands on MySpace are doing nothing more than killing time. It’s the type of thing you might do when the boss is out of the office and you want a break for 10... Continue Reading »

Google used to rely heavily on ‘on page’ factors in deciding where a page should rank in it’s search results. SEO was all about ’stuffing’ the keywords into articles as many times as possible. By the end, most pages read like they were written by a robot when the truth was... Continue Reading »